HOW TO CREATE A SOCIAL MEDIA CONTENT SCHEDULE FOR YOUR BUSINESS
Social media seems to be a necessary evil when it comes to business, especially if you rely heavily on the internet to generate warm leads.
With all of the various social media platforms available, it can be a challenge to manage them. That’s where a social media schedule becomes a handy tool to plan what to share and when to share.
Here is how to create a very simple social media content schedule today that will help you moving forward.
1. Existing Social Media Presence
Inspect what accounts you already have and what content they have respectively.
Which of them are beneficial?
What can you do to enhance them?
Are there any social assets that turned to be totally useless?
Decide whether to work on improving them or leave them out.
2. Types of Content
Understanding what content you are going to use to promote your business is a crucial point of scheduling your efforts. Excellent content should be compelling and relevant to your products and/or services. Be realistic about the costs you can accept for creating content.
3. Tracking Tools
Analytics implementation is a must for any social media marketing campaign, allowing to measure the results of your activity. Take some time to research what tracking tools fit into your strategy best. It’s up to you which platform(s) you choose, just keep in mind your business needs.
4. Priority Channels
There is no need to embrace all existing social networking sites. Analyze the demographics you want to reach and content types you can produce. This will help you in choosing only several platforms for your plan.
Set your goals for each of them, including the results you want to get and metrics you are going to use to estimate success. (also known as KPI’s)
Define your future activity for each of the platforms of your choice. In addition to posting your content, social media makes it possible to communicate directly with your consumers, professional communities, and trendsetters of your industry. Answer questions, express your opinion, and comment on relevant posts to prove your expertise and trustworthiness.
Planning the frequency of your social activity, remember that too many posts annoy users. When scheduling your actions, try to keep users informed and don’t be too obtrusive. Promotional posts should alternate with entertaining and educational pieces.
Be realistic. Social media is time-consuming. Through trying to perform your social media marketing campaign flawlessly, you can find yourself spending hours on social sites. The easiest way to avoid that is by setting the number of hours a week for implementing this plan and holding yourself to it.
You may want to include some milestones into your schedule. *wink wink*
By monitoring your progress, you’ll be able to see what works well and what you should improve on to make social media a stronger asset for your business.
If you have any questions or looking for some assistance, we’re here for you!
All the best!