6 REASONS YOUR BUSINESS NEEDS SOCIAL MEDIA MARKETING
There is absolutely no denying the reach and effectiveness of social media marketing. In fact, I believe so much in the power of social media and the benefit it can provide to businesses (when done correctly), that my company has developed a fully-managed social media marketing service that is both effective and extremely affordable. To be honest, a business cannot afford to NOT sign up for this.
I’m not using this blog post as a pitch. The service will sell itself — the value offered is that obvious. Instead, I want to discuss the reasons that your business needs fully-managed social media marketing. There is absolutely no valid reason as to why your business should not be using social media marketing to drive brand awareness, leads and sales around the clock. Let’s dive into this.
1. YOUR TIME SHOULD BE SPENT RUNNING YOUR BUSINESS.
Think of how many social networks exist these days. If you attempted to maintain an active presence on all of them you wouldn’t have any time to dedicate to running your business. The lack of attention would eventually be your demise and downfall. You have responsibilities that are more important that are related to the day-to-day operation of your business that command your attention.
You could always hire a dedicated social media manager to handle everything. While this sounds great, do you really have the budget to take on a new full-time salary and the casts associated with that, such as benefits and the extra space to house a new employee? It was very important for us to to create a plan that would provide exceptional value at a price every single business could afford — because every single business needs a social media presence to remain competitive these days.
2. SOCIAL ALLOWS YOU TO BUILD YOUR BRAND IN A NON-INTRUSIVE WAY.
There are plenty of ways to generate leads and sales online. Email marketing is still extremely effective and you can place your ads directly in front of your target audience with paid search. When a consumer receives a promotional email or sees your PPC ad they know you are trying to sell them something. This is fine, it’s how business works. But, with a well thought out social media marketing plan you can market in a very non-intrusive way.
When done right, you attract new followers to your social media profiles because they are interested in the content you are posting, not necessarily a special offer. This is why social media influencers are such a hot commodity these days. They have millions of followers that automatically like anything they post. If a consumer is introduced to a brand through a social media influencer they follow, there is instant credibility established. They trust, and are interested in the brand because they learned about them from someone they look up to and admire.
3. SOCIAL MEDIA MARKETING CREATES BRAND SUPPORTERS AND PROMOTERS.
As your social media audience grows, so does the number of potential brand supporters and promoters that can introduce your brand to their social connections. When they like and share your social content their followers see it. They can also tag their friends in your social content, introducing new potential customers to what you offer.
This produces the same instant credibility that I mentioned above. When your friend introduces you to a new product or recommends a new restaurant do you question them? Not usually, right? You trust their opinion and judgment. This is why it’s so valuable to build a very targeted and loyal following on social media. A lot of businesses will focus only on follower count, thinking it looks impressive. Would you rather 50,000 followers with a low engagement rate or would you rather 3,000 followers that engage with your brand on social media and spend money with your company?
4. SOCIAL MEDIA MARKETING CAN GENERATE LEADS AND SALES 24/7.
The great thing about social media is its ability to promote and convert 24/7. If you have an online business it can drive traffic and sales around the clock, and if you have a physical location, it can build brand awareness while the doors are closed. You adjust the campaign according to they type of business and the overall campaign goals.
An online e-commerce clothing retailer can generate sales at any time. So, the entire social media marketing campaign is designed around building brand awareness, while also pushing traffic to the website. A campaign for a local pizza place is going to be a bit different, with a focus on pushing location visits during operating hours, and building brand awareness and prompting followers to tag their friends during off-peak time. Even if the business is physically closed, the branding and promotional opportunities are plentiful.
5. YOU CAN CREATE REAL MEANINGFUL ENGAGEMENTS VIA SOCIAL MEDIA THAT CAN’T BE DUPLICATED VIA TRADITIONAL ADVERTISING.
Social media allows you to have a more personal connection with your audience. The great thing about social media is the ability to provide your audience with behind the scene information. Short Instagram video clips of office culture and behind the scenes information can quickly make a once boring brand into a company people want to follow on social media. No other advertising platform allows you to form such personal engagements.
When a consumer sees a media banner they see the company and the offer, nothing else. They have no idea about who is behind the company or what they stand for. With social media, you can tell a story that makes your brand appear to be more human. This type of meaningful connection is what turns consumers into life-long brand supporters.
6. YOU GET VALUABLE AUDIENCE INSIGHT FROM SOCIAL MEDIA.
A successful social media marketing strategy is developed through a lot of testing. It’s not something you set up, push a button, and sit back and collect the rewards. The information we can gather from Facebook insights and Twitter analytics, for example, can be used to not only greatly improve the social media marketing effort, but also improve other online marketing campaigns.
So much originates on social media — there are a select group of platforms that your business needs to be actively prospecting in. Nearly every consumer your business needs to be targeting is active on social media. Through clever strategies you can place your brand right in front of them and use the available data to find out how they react. Social media is such a powerful measurement tool. If you aren’t leveraging its power, you need to seriously rethink and restructure your online marketing.
If you are ignoring social media, you are leaving money on the table and stunting the potential exponential growth…plain and simple. I fully understand that not every business has the time and energy to dedicate to social media marketing or hire a full time employee to manage social interaction. This is the exact reason why we have created affordable programs that allow you to focus on running your business, while your social media presence and marketing efforts run around the clock.
Have questions for us? Feel free to leave a comment below or head over to our contact page!